


Example
Script 1
Script 2
Conversion
Sales
Urgent
When to use:
Middle of the funnel, comparing your product to a competitor's.
Audience:
18-40 yo, enjoys humor, in the process of decision making.
Script 1:
Copy
Button 1: "[Competitor Product] with [Disadvantage]" Button 2: "[Your Product] with [Advantage]"
Script 2:
Copy
Button 1: "Stay with [Outdated Method]" Button 2: "Upgrade to [Your Product]"
2 buttons
Always has been
Bike fall
Black guy stopping
Blank nut button
Blinking guy
Buff Doge vs Cheems
Burning house girl
Change my mind
Chuckles I’m in danger
Crying Wojak vs Chad
Dancing black kid
Distracted boyfriend
Doge
Drake hotline bling
Expanding brain
Facepalm
Flex tape
Guy holding capboard
Hard to swallow pills
I see what you did there
Jack Sparrow being chased
Jason Momoa sneaking up on Henry Cavill
Kermit sipping tea
Laughing wolves
Left exit off 12 ramp
Leonardo DiCaprio raise glass
Mocking SpongeBob
Monkey chases girl on bike
Monkey puppet
Oprah ‘You get a’
Panik. Calm. Panik
Pepe the Frog
Roll safe
Shut up and take my money
Soldier protecting sleeping child
Spider man pointing at Spider man
Squidward looking out the window
Star Wars Yoda
Surprised Pikachu
Sweating Jordan Peele
They are the same picture
Third World skeptical kid
This is fine
Trade offer
Tuxedo Winnie Pooh
Types of headaches
Unsettled Tom
Woman solving a puzzle
Woman yelling at cat
'Always Has Been' Meme: Captivating Audiences and Marketers Alike
Imagine stumbling upon a truth so pervasive yet unspoken that it alters your entire view of the cosmos. That's the jolt of the 'Always Has Been' meme—a viral sensation that proves revelatory, not just for internet culture but for savvy marketers everywhere. It’s a tale of humor and sudden clarity, and its implications for digital advertising are as expansive as space itself.
The Origins of 'Always Has Been': A Meme's Astronomical Rise
Tracing its lineage back to an innocuous 2018 webcomic by artist SrGrafo, the 'Always Has Been' meme depicts two astronauts in orbit, with one facing Earth’s shocking secret. As the meme evolved, its format became a template for revealing commonly overlooked truths with a comedic twist. Its ascent to meme fame is a testament to its universal appeal and striking relatability.
Marketing with 'Always Has Been': A Strategy That's Out of This World
In the ever-shifting landscape of digital marketing, the 'Always Has Been' meme serves as a versatile tool. It's a meme that can elegantly introduce new product lines, pivot branding narratives, or even unveil company milestones. The stark contrast between expectation and reality that defines the meme is ripe for marketers to deliver messages that stick. For instance, a company advocating for environmental sustainability could use the meme to highlight the long-standing impact of its efforts—always has been eco-friendly, haven’t we?
Audience Engagement and 'Always Has Been': Resonating Across the Cosmos
Why does this meme resonate so deeply? It speaks to the human penchant for storytelling and surprise. The meme's structure—a setup leading to an unforeseen punchline—mirrors classic comedic technique, ensuring a memorable impact. Its viral nature also signifies high shareability, particularly with millennials and Gen Z, who relish in memes that double as commentary on current events or popular culture.
'Always Has Been': Creative Strategies for Universal Brand Appeal
When deploying the 'Always Has Been' meme, marketers should focus on the twist. A tech company might juxtapose outdated technology with its cutting-edge alternative—highlighting innovation that 'always has been' the goal. The trick lies in aligning the punchline with the brand ethos without diluting the meme's inherent humor. Moreover, brands must navigate the nuances of meme culture to ensure their message is timely, relevant, and respectful of internet ethos.
Conclusion: 'Always Has Been' - The Stellar Meme for Marketers
The 'Always Has Been' meme transcends its comedic roots to offer marketers a powerful narrative device. It's a testament to how internet culture can be deftly harnessed to echo brand stories, encourage consumer dialogue, and foster community around shared truths. As marketers, embracing the meme's potential can lead to campaigns that are not just seen but remembered. Because impactful marketing—always has been about connecting stories with hearts.