Example

Script 1

Script 2

Edit meme

Edit meme

Edit meme

Edit meme

2 buttons meme template

2 buttons meme template

2 buttons meme template

Illustrating a tough choice or dilemma.

Illustrating a tough choice or dilemma.

Illustrating a tough choice or dilemma.

Conversion

Sales

Urgent

When to use:

Middle of the funnel, comparing your product to a competitor's.

Audience:

18-40 yo, enjoys humor, in the process of decision making.

Script 1:

Copy

Button 1: "[Competitor Product] with [Disadvantage]" Button 2: "[Your Product] with [Advantage]"

Script 2:

Copy

Button 1: "Stay with [Outdated Method]" Button 2: "Upgrade to [Your Product]"

'Always Has Been' Meme: Captivating Audiences and Marketers Alike

Imagine stumbling upon a truth so pervasive yet unspoken that it alters your entire view of the cosmos. That's the jolt of the 'Always Has Been' meme—a viral sensation that proves revelatory, not just for internet culture but for savvy marketers everywhere. It’s a tale of humor and sudden clarity, and its implications for digital advertising are as expansive as space itself.

The Origins of 'Always Has Been': A Meme's Astronomical Rise

Tracing its lineage back to an innocuous 2018 webcomic by artist SrGrafo, the 'Always Has Been' meme depicts two astronauts in orbit, with one facing Earth’s shocking secret. As the meme evolved, its format became a template for revealing commonly overlooked truths with a comedic twist. Its ascent to meme fame is a testament to its universal appeal and striking relatability.

Marketing with 'Always Has Been': A Strategy That's Out of This World

In the ever-shifting landscape of digital marketing, the 'Always Has Been' meme serves as a versatile tool. It's a meme that can elegantly introduce new product lines, pivot branding narratives, or even unveil company milestones. The stark contrast between expectation and reality that defines the meme is ripe for marketers to deliver messages that stick. For instance, a company advocating for environmental sustainability could use the meme to highlight the long-standing impact of its efforts—always has been eco-friendly, haven’t we?

Audience Engagement and 'Always Has Been': Resonating Across the Cosmos

Why does this meme resonate so deeply? It speaks to the human penchant for storytelling and surprise. The meme's structure—a setup leading to an unforeseen punchline—mirrors classic comedic technique, ensuring a memorable impact. Its viral nature also signifies high shareability, particularly with millennials and Gen Z, who relish in memes that double as commentary on current events or popular culture.

'Always Has Been': Creative Strategies for Universal Brand Appeal

When deploying the 'Always Has Been' meme, marketers should focus on the twist. A tech company might juxtapose outdated technology with its cutting-edge alternative—highlighting innovation that 'always has been' the goal. The trick lies in aligning the punchline with the brand ethos without diluting the meme's inherent humor. Moreover, brands must navigate the nuances of meme culture to ensure their message is timely, relevant, and respectful of internet ethos.

Conclusion: 'Always Has Been' - The Stellar Meme for Marketers

The 'Always Has Been' meme transcends its comedic roots to offer marketers a powerful narrative device. It's a testament to how internet culture can be deftly harnessed to echo brand stories, encourage consumer dialogue, and foster community around shared truths. As marketers, embracing the meme's potential can lead to campaigns that are not just seen but remembered. Because impactful marketing—always has been about connecting stories with hearts.